Love at First Stock

Yes I did!

I just bought my first stock!

I must say FPH got me at "Hello."

It is like too good an opportunity to pass up.

And why is that and how exactly did I end up buying FPH as my first stock?

Reason is that: the Fair Value (FV) rating of COL Financial for First Philippine Holdings Corp (FPH) is highly attractive in reference to its current price.

I will talk about how did I see it as a highly attractive stock later.

For now, what is COL Fair Value (COL FV)?

As defined by COL Financial:

COL Fair Value is a company's estimated worth or fair market value as computed by various ways specific to its industry (i.e DCF, NAV, P/BV, P/E).

Looking at the table above, COL FV for FPH is ₱119.60 with current market price of ₱71.00.

Technically and if all goes well, that will translate to 68.45% potential gain.

If that is not attractive I don't know what is!

Scenario: If you bought a share of FPH today, let us say 200 shares with its current price of ₱71.00 then you sell all 200 shares when price per share appreciated to about ₱119.60.

How much will you gain?

Please understand that the 67.11% or higher potential gain will only be realized if and only if COL FV has been reached or has been surpassed and at the same time you have bought the stocks at a very low price.